If your chose the option Image Banners under Campaign type on the Campaign Banners tab, you will have the ability to upload images which will be used as your ads.
Campaign images and banners can be added easily by clicking the “Select file” button. The images are automatically uploaded via AJAX request. You can add up to 50 banners per campaign with over 10 dimensional variations allowed for each banner.
Each banner has the following meta description fields:
Banner name is nothing other than the name of the banner. Banner Title and Banner Alt are respectively title and alt description attributes of the specific banner image, which are fields used for search engine optimization. The target URL is the banner link URL, if this tag is left empty, the banner will not be wrapped into <a> tag.
Weight specifies a numeric field which is used only if the random banner display method is set. This field is used to determine the probability of displaying one over another banner. Weight can have a value from 0 to 100. Although the admin can enter any number from this range, the sum of weights must be either 100 or 0, even if the sum of entered weights is more or less then 100, it’s fixed by default when user submits the banners.
Here is a table with few explanations & examples:
In case there are 3 banners in the campaign.
|User input||Stored values|
|90,90,90||33,33,34 (equivalent to 0,0,0)|