User Guide – General Campaign Banner Settings

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Adding your Campaign banners, and defining the ways in which they will be displayed is the true core of working with CM Ad changer. The settings described in this page are managed only from the Ad Changer Server, and are then inherited by the Ad Changer clients using shortcode insertion. You can access them by entering one of you campaigns, and then going into the Campaign Banners tab.

Campaign Banner Type

The Ad Changer Pro offers several ways in which banners would be displayed, which are to be selected per each campaign. These include:

  • Image banners- Upload banner and display it as-is
  • HTML ads- Create an editable html-based ad which may include buttons, images, videos etc…
  • Ad-sense campaign- Display content directly from your ad sense account using your campaign ID
  • Video Campaign- Display videos embedded from Youtube, vimeo and other video sharing sites inside your ads
  • Floating banner- Banner will appear as a pop up item
  • Fly-in bottom page banners- Banner will fly into the bottom right corner of your screen

Cloud storage

Mark this option if you are registered with an external cloud storage service and wish to serve your banners from it. Enter your cloud storage url.

Display Method

The Ad Changer Pro offers the following methods to display banners:

  • Random Banner- Serve banners randomly in accordance to their weight, one single banner per page load
  • Rotating Banner- Load all banners onto client site and rotate all of them on a single page load
  • Selected Banner- Only serve the banner selected manually. To select a banner click on the area around the editor, and a yellow frame will appear around it, indicating your selection

Ad Campaign Banner Settings- CM Adchanger plugin for WordPress- selecting a banner

Defining a Banner’s Weight

Weight specifies a numeric field which is used only if the random banner display method is set. This field is used to determine the probability of displaying one over another banner. Weight can have a value from 0 to 100. Although the admin can enter any number from this range, the sum of weights must be either 100 or 0, even if the sum of entered weights is more or less then 100, it’s fixed by default when user submits the banners.

Here is a table with few explanations & examples:
In case there are 3 banners in the campaign.
User input Stored values
0,0,0 0,0,0
0,0,1 0,0,100
90,90,90 33,33,34 (equivalent to 0,0,0)
1,2,7 10,20,70
1,2,3 17,33,50